Chamberlain
Launching a brand in a non-existent category
Year:
2018
Capabilities:
FCB/RED.
Advanced Analytics.
Media.
Problem
myQ suffered from two related problems: very little awareness of smart garage door openers and almost no awareness of myQ as a brand.
Insight
Instead of asking people to find myQ, we needed a way for myQ to find them.
Strategy
Rather than compete with Amazon, we leveraged them to build awaress and advertise our product.
Solution
We utilized the bottom of Amazon's purchase page as a home for our advertisement. It was a creative way to stand out, a unique way to compete, and an innovative way to drive conversion.
157%
Organic Sales on Amazon
600%
Increased Transactions
248%
Increased Average Monthly Orders
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network