Contours
Highlighting a benefit previously impossible to communicate
Year:
2016
Capabilities:
FCB/RED.
FCBX.
456 Studios.
Problem
Contours, a premium baby stroller brand, was getting lost in a market filled with competitors of similar claims.
Insight
Babies can’t verbalize their comfort levels, and average-sized adults can’t experience them firsthand, leaving how babies actually feel in the stroller overlooked.
Strategy
Overcome the challenge of buying a stroller by putting parents in their baby's shoes.
Solution
We created an adult-sized replica of a Contours stroller and invited parents to test-ride, allowing decision-makers to interact with the product in the same way their babies would.
We then captured people’s experiences to create an online film that invited people to follow Contours to find out when and where the next Contours test-ride would be, driving them to the stores for a purchase post-ride.
We then captured people’s experiences to create an online film that invited people to follow Contours to find out when and where the next Contours test-ride would be, driving them to the stores for a purchase post-ride.
500MM
Impressions
775%
Increased Facebook Media Impressions
109%
Increase Social Engagement
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network