ICHV Teddy Gun
Making a difficult decision impossible to ignore
Year:
2017
Capabilities:
FCBX.
Civic Engagement.
456 Studios.
Media.
Social.
Problem
Gun regulations are a problem so overwhelming that most people tend to disengage. We needed to create a message that was impossible to ignore.
Insight
There were more regulations for teddy bears than for guns.
Strategy
Create a symbol for the lack of gun regulations that people could not ignore.
Solution
Introducing Teddy Gun. A combination of a gun and a bear. We placed Teddy Gun in a traveling glass installation next to a regular teddy bear, displaying the comparison between the extensive list of requirements to make a gun vs. a bear. The installation drove to an online site allowing people to join the movement by tweeting their congressmen, and to share the film and story.
Passed
Illinois Senate Bill 1657
49
States Drove Site Traffic
135MM
Impressions
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network