Xfinity
Shifting a brand experience from functional to emotional
Year:
2018
Capabilities:
FCB/RED.
Media.
Problem
When Comcast customers visited stores, they didn’t feel as if there was a reason for them to stay and connect with our brand due to the transactional nature of the store experience.
Insight
Consumers are more likely to purchase technology they emotionally connect with.
Strategy
Turn a dreaded errand into an uplifting experience.
Solution
We revolutionized the business through a new store layout and shopping experience. We put the latest technology on full display, offering the flexibility to explore innovations with the friendly and empowering guidance of an in-store host.
We treated customers like guests instead of transactions. And guests started to look for reasons to visit vs. reasons to avoid.
We treated customers like guests instead of transactions. And guests started to look for reasons to visit vs. reasons to avoid.
50
New Store Launches in 2018
15%
Increase in Store Traffic
13%
Increased Customer Service Impression
9%
Increased Product Superiority Impression
7%
Increased Value Impression
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network