FCB North America

Brand Bedrock

To help define your brand purpose, we start by interrogating your brand's past, understanding its present, and anticipating its future. This purpose—what we call your Brand Bedrock—acts as a North Star to guide everything we say and do.

A neon light in the shape of a lightning bolt glows

The Right BIT

There's a lot of data out there, and our tool, The Right Bit, combs through it all to find that one thing—the right bit—to focus on first. With that information, we can identify your brand's problem, your challenges and, most importantly, the right opportunity.

Shadows rotate around six stationary people as the light shifts

People & Patterns

We take a human-centric approach to understanding customer behavior. We don't just look at the behavior, but also the patterns created by that behavior to better understand the relationship people have with your category and your brand. With that knowledge, we can uncover the greatest opportunities to make your brand more relatable to more people.

A rainbow gradient of the numbers four, five, and six

Embracing Creativity: The 456

The 456 benchmarking tool allows us to have an objective conversation about something that's inherently subjective: creativity. With this tool, we can ask more informed questions to arrive at more specific feedback that will lead to big ideas that are Never Finished.