Connecting with consumers before the competition does
Year: 2019
Capabilities: Advanced Analytics. Media. FCB/SIX.


The ultra-luxury shopper is in-demand and ultra-elusive. Buying trends show that they are incredibly hard to reach and don’t respond to “traditional” marketing efforts. We needed a new way to introduce this high-value target to BMW’s new ultra-luxury lineup as they’re actively avoiding new vehicle marketing.


For our luxury audience, Google data and Ipsos research revealed that 33% of car purchase journeys are triggered by the move into a new home.


Make BMW’s lineup an unexpected and welcome part of the home-buying journey.


We partnered with real estate agencies to embed our vehicles into their high-end home listings and open houses. We turned online real estate listings into online BMW ads and used display media to geo-target affluent neighborhoods and reach likely luxury buyers. For our most valuable audience, we took it a step further and turned driveways into showrooms creating an experience no one could resist.

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4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
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2020 Global Agency of the Year
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2020 Global Network of the Year
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2019 North America Network of the year and 2019 Top 3 Global Network