Michelob ULTRA
Reinventing an experience through an exciting new partnership
Year: 2020
Capabilities: Digital Products. Social.


With the loss of the crowd and traditional beer vendors during the 2020 NBA Restart, Michelob ULTRA needed to re-establish themselves and the key ingredients of entertainment: sports and beer.


Without live fans, the game both in the stadium and in fans’ homes would feel as empty as the stands themselves.


Be the brand that brings enjoyment back to the NBA Finals.


The new normal told us – no fans or beer allowed. So, we did the next best thing.

We developed an experience that put the fans right where they want to be with the drink they were meant to have – courtside.

Throughout the playoff season, fans who purchased Michelob ULTRA could win courtside seats through social and ultracourtside.com. The winners were invited to appear live on the Michelob ULTRA Courtside 10-foot video boards surrounding the court.

Through ingenuity and innovation, NBA fans were able to cheer, dance, celebrate and even high-five a celebrity all while enjoying their favorite courtside beverage, Michelob ULTRA.

Social Mentions
the good report logo
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
adweek logo
2020 Global Agency of the Year
ad age logo
2020 & 2019 A-List & 2020 Best Places to Work
the one club for creativity logo
2020 Global Network of the Year
the andys logo
2020 Most Awarded Network
ad and d logo
2020 Design Agency of the Year
pr news logo
2020 Top Places to Work
cannes lions logo
2019 North America Network of the year and 2019 Top 3 Global Network