Launch a new brand into the quickly growing better-for-you ice cream category on a lean budget using only social media and influencer marketing.
Inside every healthy person is an unhealthy one that no one is acknowledging.
Empower social media influencers to save the health-obsessed from the soullessness of healthy living.
Partnering with macro-influencers, we called them out for their overly healthy ways in a video promoted by the brand’s Instagram challenging them to a #PINTervention. Influencers responded by accepting the challenge, sampling product & challenging micro-influencers, who then responded with their own content challenging everyday people. As a result, we started a movement among thousands of consumers.