Chilly Cow
Launching a movement with a limited budget
Year: 2017
Capabilities: Media. Social. Influencer.


Launch a new brand into the quickly growing better-for-you ice cream category on a lean budget using only social media and influencer marketing.


Inside every healthy person is an unhealthy one that no one is acknowledging.


Empower social media influencers to save the health-obsessed from the soullessness of healthy living.


Partnering with macro-influencers, we called them out for their overly healthy ways in a video promoted by the brand’s Instagram challenging them to a #PINTervention.

Influencers responded by accepting the challenge, sampling product & challenging micro-influencers, who then responded with their own content challenging everyday people. As a result, we started a movement among thousands of consumers.

More repurchases than competitors
Consumers Prefer Over Category Leader Halo Top

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4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
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2020 Global Agency of the Year
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2020 & 2019 A-List & 2020 Best Places to Work
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2020 Global Network of the Year
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2020 Most Awarded Network
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2020 Design Agency of the Year
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2020 Top Places to Work
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2019 North America Network of the year and 2019 Top 3 Global Network