ICHV Teddy Gun
Making a difficult decision impossible to ignore
Year: 2017
Capabilities: FCBX. Civic Engagement. 456 Studios. Media. Social.


Gun regulations are a problem so overwhelming that most people tend to disengage. We needed to create a message that was impossible to ignore.


There were more regulations for teddy bears than for guns.


Create a symbol for the lack of gun regulations that people could not ignore.


Introducing Teddy Gun. A combination of a gun and a bear. We placed Teddy Gun in a traveling glass installation next to a regular teddy bear, displaying the comparison between the extensive list of requirements to make a gun vs. a bear. The installation drove to an online site allowing people to join the movement by tweeting their congressmen, and to share the film and story.

Illinois Senate Bill 1657
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