Creating emotional meaning behind a price-focused brand
Year: 2019
Capabilities: 456 Studios.


Walmart needed to create meaning beyond everyday low prices to strengthen brand love.


Walmart was founded on the belief that all people deserve better. And with 95% of America walking through its doors each year, Walmart is in a unique position to make an impact.


Show the America that Walmart sees from its unique vantage point—through the associates, customers, and communities it serves every day.


We took Walmart’s most iconic brand asset and used it as a symbol of the best this country has to offer: its Spark. The Spark campaign reflected the America that Walmart serves every day, highlighting the authentic connection Walmart has within communities through a docu-style approach. And in a year with an ever-changing landscape, we created emotional resonance through agile creative solutions.

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